"PERENCANAAN STRATEGIS PENGEMBANGAN OBJEK WISATA TRIKORA OLEH DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN BINTAN"

Abstract

Nature, accompanied by white sands up to the water is clear. The existence of the Trikora tourist area is destined there are phenomena such as incomplete infrastructure/ facilities, weak cleanliness level lack of reliable HR in the management of tourism objects Trikora this is certainly a problem that must be addressed. Bintan Regency government must be able to make a strategy so able to optimize tourist attractions on a gi scale international. The purpose of this study is to find out the plan strategic undertaken by the office of Tourism and Culture in the development of the Trikora Tourism object in Bintan Regency. The method use in this research is descriptive method qualitative with SWOT analysis with 4 informants and using data collection techniques and tools observasi, interview, and documentation, research the result showed tht the strategy applied had not been implemented optimally and there was a lack of seriousness from the government in managing and developing tourism in Trikora. The conclusion is that in the strategic planning for the development of the Trikora tourist attraction, namely the supporting facilities for tourism activities that need maintenance, profesionak human resources are still limited funds in the development of the Trikora tourist attraction. Suggestions from this research are that the tourism office should further improve performance in the development of Trikora objects, and increase cooperation from other parties, increase the human resources behind tourism education and increase the accesbility of toursm in Bintan Regency