• Pardomuan Situmorang Alumni Program Studi Ilmu Pemerintahan
  • Adji Suradji Muhammad Dosen Fakultas Ilmu Sosial Dan Ilmu Politik UMRAH
  • Nazaki Nazaki Dosen Fakultas Ilmu Sosial Dan Ilmu Politik UMRAH
Keywords: Political party, Winning strategy, Political marketing


General elections are the most appropriate momentum for political parties to realize their political ideals to seize or maintain their political positions. Political parties and candidates must develop tactical steps as a strategy to gain victory in the general election. This research examines the political strategy of winning the NasDem Tanjungpinang party in the 2019 legislative elections, which succeeded as the only political party with the most significant increase in seats of 4 seats after previously in the 2014 legislative election it did not get a seat in the Tanjungpinang City DPRD parliamentary seat. This research method is descriptive using a qualitative approach. The data collection techniques were carried out by observation, interviews and documentation. The data that has been analyzed can be analyzed using steps including data collection, data reduction, data presentation and drawing conclusions. The conclusions obtained from this research are based on the type of strategy, the NasDem Tanjungpinang party in winning the 2019 legislative elections used an offensive strategy to attack political opponents by expanding and penetrating the market (people who use voting rights) by using the strategy method of political segmentation, political targeting, political positioning and political marketing of elected candidates. For political parties, offensive strategies are still very relevant if they are carried out to gain victory or maintain positions in political positions in the implementation of general elections. This is because an offensive strategy directs political parties to expand the market (people who use the right to vote) which is considered to contribute votes to political parties, only with votes that many political parties will obtain and maintain political positions in general elections.