PERAN INDUSTRI AGRO DALAM MENINGKATKAN KESEJAHTERAAN SOSIAL MASYARAKAT DESA TOAPAYA UTARA KECAMATAN TOAPAYA KABUPATEN BINTAN

  • Muhamad Fikri Akbari Mahasiswa Program Studi Sosiologi FISIP UMRAH
  • Sri Wahyuni Dosen FISIP UMRAH
  • Rahma Syafitri Dosen FISIP UMRAH
Keywords: Agro Industry, Corporate Social Responsibility, Community development

Abstract

Industrialization is a process of interaction between technology development, innovation, specialization, and interstate trade which in turn is in line with the increase in people's income and encourages changes in economic structure. One of company contribution is through CSR. CSR is a program that have to be done by companies both large and medium-sized companies. There are three forms of CSR that are commonly known in general practice, which are Charity, Product, and Sustainability. The main problem in this research is the existence of PT. Bintan Prima Agro often clashes with negative opinions from the public so that it takes a tangible form that shows the company's concern for the community to enhance the positive relationship between the community and the company. This research purposes to find out how the extent of the role of the agro industry through CSR of PT. Bintan Prima Agro in improving social welfare of society in North Toapaya Village, Toapaya District, Bintan Regency. This research using qualitative approaching with descriptive methods.To specify the informants in this research using the purposive sampling technique and the data related to this study were obtained through: observation, interview and documentation. The results of this study stated that the existence of PT. Bintan Prima Agro in the midst of the North Toapaya village society has given a role in improving the social welfare through CSR assistance that has been implemented. Information obtained in this study relates to sociological behavioral theory, three basic assumptions of B. F. Skinner, those are: Behavior is lawful, Behavior can be predicted and Behavior can be controlled. The conclusion obtained from this research is the CSR implementation of PT. Bintan Prima Agro has been running as it should. Another conclusion is that the provision of CSR assistance also aims to cover up the problems of the community affected by company activities so as not to cause conflict

Published
2020-04-29