Strategi Dinas Priwisata Dalam Menjadikan Wisata PUlau Penyengat Menuju World Heritage Site

Abstract

The existence of cultural heritage objects in the form of architectural and tomb buildings is the tourism potential in Tanjungpinang city, especially the potential of historical and cultural tourism which is the main potential possessed. Penyengat is a kelurahan in Tanjungpinang city which was built based on the development of Malay history, culture and customs. The position of Penyengat Island has a strategic geographical location because it is directly opposite Singapore and Malaysia. This condition supports the potential of the tourism world to be professionally developed. Looking at history and its role, Penyengat Island does have a great opportunity to be crowned as one of the world's cultural heritages. In 2015, the Tanjungpinang City Government through a proposal drafting team once made a proposal to UNESCO with the aim of becoming Penyengat Island as a World Heritage Site. However, the proposal has not yet been accepted by UNESCO, because it is still considered to not meet several criteria. Therefore, this study tries to find answers to the strategy of the Tanjungpinang City Culture and Tourism Office in managing sting tourism towards the World Heritage Site. This study uses a descriptive qualitative research method, using a strategic concept from Akdon (2011:277) as a reference. The type of data consists of primary data obtained through interviews and observations. While secondary data comes from report documents, regulations relating to the problem to be studied, writings and research results relevant to the strategy of the Tanjungpinang City Culture and Tourism Office in making stinging tours to the World Heritage Site. The results of the study show that the unsuccessful strategy of the Tanjungpinang City Culture and Tourism Office derives from the failure to carry out various standards of tourism management that should be carried out, especially in terms of infrastructure development, strengthening of human resources, and involvement of the private sector. So that the impact on stinging tourism opportunities towards the World Heritage Site is still far from expectations. For this reason, the advice offered is the development of tourism infrastructure with tangible financial support, involving the private sector and strengthening human resources in this sector