STRATEGI PEMENANGAN CALEG PARTAI DEMOKRASI INDONESIA PERJUANGAN DALAM PEMILU DPRD PROVINSI KEPULAUAN RIAU 2019 (STUDI KASUS LIS DARMANYAH DAPIL I KOTA TANJUNGPINANG)

Abstract

To win the election, political parties and candidates clashed over winning strategies, tactics, and methods. This research is about Lis Darmansyah's victory in the 2019 Riau Islands Provincial Representative Council election in the 1st constituency of Tanjungpinang city. Lis Darmansyah, won with 16,867 votes and made him an elected candidate from the 1st constituency of Tanjungpinang city. And the total votes obtained by PDI Perjuangan was 24,062 votes. The theory used to explain such achievements is political marketing theory. The theory is used to study Lis Darmansyah's strategy in gaining votes and the factors of achieving votes in the I constituency of Tanjungpinang City. This research uses qualitative method approaches. The results of this study, Lis Darmansyah utilized his character in accordance with the representation of the PDI Perjuangan party, namely his party "wong cilik" to be a product. As a medium promoted Lis Darmansyah prefers direct communication media but still accompanied by the installation of campaign tools such as banners and billboards. And Lis Darmasnyah is very much utilizing the psychological price of his political career background. As well as to put his political products Lis Darmansyah using segmentation among voters.