"SISTEM PENUNJANG KEPUTUSAN PELANGGAN UNTUK PEMBELIAN SEPATU PADA TOKO SPORT STATION MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHTING (Studi Kasus : Sport Station Ramayana Kota Tanjungpinang) "

Abstract

Sport Station is a shop that sells sports equipment, especially shoes consisting of famous brands of shoes with authenticity. Sport Station is managed by PT.Mitra AdiPerkasa.Tbk which is one of the largest companies in Indonesia. In buying shoes, we can also see from the quality of the products that are owned by the type of shoe itself depending on consumer needs. This study aims to create a system that can provide decisions to consumers who will buy or choose the best shoes with method decision support system (SAW), so consumers can compare shoes with other shoes and find shoes that fit the needs of consumers. The study was conducted at the Tanjungpinang sport station shop for 4 months from February to May 2020. The number of research samples were 20 purchase and shoe selection transactions which resulted in 12 successful transactions and 8 failed.