THE ANALYSIS OF STUDENTS ABILITY’ IN WRITING ADVERTISEMENT TEXT AT PRIVATE SCHOOL

Abstract

The purpose of the research was to analyze the students’ ability in writing advertisement text using the format of Product and Service Advertisement. This research was qualitative research and the instrument was a written text. The research subject of this research were the ninth grade students at class IX SMP Swasta Bintan Tanjungpinang in the academic year of 2019/2020 which had been chosen using judgement sampling. The researcher adopted the technique of Bogdan and Biklen to conclude the students’ ability in writing the generic structure of the advertisement text. The result was all the students showed the ability in writing the generic structure and most of them got pretty decent outcome. Therefore, the students have to improve more their ability in writing the advertisement.