PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE UNTUK MAHASISWA PROGRAM STUDI MANAJEMEN 2017 UNIVERSITAS MARITIM RAJA ALI HAJI TANJUNGPINANG

Abstrak

Broadly speaking, this study aims to determine whether there is an effect of, Product Quality, Price and Promotion on Purchasing Decision on the Shopee Marketplace for 2017 Economic Student Raja Ali Haji Maritime University. The type of research in this thesis is quantitative. The population in this study were all members of the 2017 Economic Student Raja Ali Hajj Maritime University, which numbered eighty-nine people. Then determine the sample with non-probability sampling technique so that the sample in this study is the total number of the population which is eighty-nine people. Data analysis using multiple linear regression, including t test, F test and coefficient of determination. The results of the t test show that the Product Quality variable (X1) has a significant effect on Purchasing Decision, Price variable (X2) has a significant effect on Purchasing Decision, Promotion variable (X3) has a significant effect on Purchasing Decision. Based on the F test sig. probability value 0.00 <0.05 which means that together Product Quality, Price, and Promotion have a significant effect on Purchasing Decision (Y). Based on the test coefficient of determination seen from the value (adjusted R2) 0.499% of can be interpreted that the effect of Training, Empowerment, Job Competence, and Work Motivation on Performance is equal to 49.9%. The remaining 50.1% is influenced by other factors not explained in this study.