UPAYA PEMASARAN TERHADAP PENINGKATAN KUNJUNGAN PADA DESTINASI WISATA HUTAN MANGROVE TANJUNGBATU KECAMATAN KUNDUR BARAT KABUPATEN KARIMUN

Abstract

he purpose of this research is to find out how the marketing strategy is to increase tourist visits to Tanjungbatu Mangrove Forest tourism, Kundur District. This study uses a type of qualitative research. Information was collected using the methods of observation, interviews and documentation. The information obtained is processed and identified using the SWOT analysis technique. The results of the SWOT analysis show that Tanjungbatu Mangrove Forest tourism is in quadrant V, which indicates that this position is best controlled with hold and maintain strategies. The strategies commonly used are market penetration and product development strategies.