PENGARUH PEMBELIAN PERSEDIAAN, BIAYA TENAGA KERJA, DAN BIAYA SEWA TEMPAT USAHA TERHADAP PENDAPATAN PEDAGANG DI PASAR IKAN BAREK MOTOR KIJANG KOTA

Abstrak

High merchant’s income indicates high level of prosperity of a merchant. The purpose of this research was to determine the influence of purchasing inventory, labor cost, and rent cost on merchant’s income at the Barek Motor Kijang Kota Fish Market. The sampling method of this research is purposive sampling and obtained as many as 40 samples that met the criteria of 50 merchant which were observational data on September, October, and November 2020. The result of this research indicates that the purchasing inventory, labor cost, and rent cost partially influence the merchant’s income and purchasing inventory, labor cost, and rent cost simultaneously influence the merchant’s income. The test result of the coefficient of determination indicate that the independent variables are only able to explain the dependent variable by 83,3% while the remaining 16,7% is explained by other variables not explained in this study.