PENGARUH SALURAN DISTRIBUSI, KUALITAS PRODUK DAN HARGA TERHADAP VOLUME PENJUALAN

Abstract

Broadly speaking, this study aims to determine whether there is an influence of Distribution Channels, Product Quality and Prices on PD Sales Volume. Adi Nugraha "Food Industry". The type of research in this thesis is quantitative. The population in this study are all PD Distributors. Adi Nugraha "Food Industry" Tanjungpinang, amounting to 30 people. Then determine the sample with non-probability sampling techniques so that the sample in the research this is the total number of population, amounting to 30. Data analysis using multiple linear regression, including t test, F test and coefficient of determination.The t test results show that the Distribution Channel variable (X1) has a significant effect on Sales Volume, Product Quality ( X2) has a significant effect on Sales Volume, Price (X3) has a significant effect on Sales Volume Based on the F test the probability value sig 0.00 <0.05 which means that together the Distribution Channels, Product Quality, Price, and significant effect on Sales Volume (Y) Based on the test of the coefficient of determination seen from nil ai (Adjusted R2) of 0.842% can be interpreted that the influence of Distribution Channels, Product Quality, and Price, on Sales Volume is 84.2%. The remaining 15.8% is influenced by other factors not explained in this study.