PENGARUH ELECTRONIC WORD OF MOUTH, LOKASI, FASILITAS DAN MOTIVASI TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA PEMANCINGAN POYOTOMO KABUPATEN BINTAN

Abstract

this study aims to determine whether there is an effect Electronic Word Of Mouth, Location, Facilities and Motivation On Visiting Decisions On Poyotomo Fishing Tour Bintan Regency. The type of research in this thesis is quantitative. The type of research in this thesis is quantitative. The population in this study were all members of the Poyotomo Fishing Tour Bintan Regency. Then determine the sample with non-probability sampling technique so that the sample in this study is using the Slovin formula the total number of the population which is one hundred people. Data analysis using multiple linear regression, including t test, F test and coefficient of determination. The results of the t test show that the Electronic Word Of Mouth (X1), Location (X2), Facilities (X3), Motivation (X4), has a significant effect on Visiting Decisions. Based on the F test sig. probability value 0.00 <0.05 which means that together Electronic Word Of Mouth, Location, Facilities and Motivation have a significant effect on Visiting Decisions (Y). Based on the test coefficient of determination seen from the value (adjusted R2) 0.468% of can be interpreted that the effect of Electronic Word Of Mouth, Location, Facilities and Motivation On Visiting Decisions is equal to 46.8.%. The remaining 53.2% is influenced by other factors not explained in this study.