PENGARUH ORIENTASI KEWIRAUSAHAAN, MODAL USAHA, LOKASI, DAN PENGEMBANGAN UMKM TERHADAP KINERJA USAHA PADA USAHA MIKRO KOTA TANJUNGPINANG

Abstract

This study aims to determine the effect of Entrepreneurship Orientation, Business Capital, Location, and MSME Development on Business Performance in Tanjungpinang City micro-enterprises. Effect of Entrepreneurship Orientation, Business Capital, Location, and Simultaneous MSME Development on business performance. The population in this study were all micro-enterprises in Tanjungpinang City. The sample was determined using purvosive random sampling, with a total of 88 businesses as samples. This type of research is quantitative. The data used in this study is primary data obtained from the lift/questionnaire. The analytical method used in this research is descriptive test, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the analysis in this study indicate that simultaneously the variables of entrepreneurial orientation, business capital, location, and MSME development on business performance