PENGARUH TEKNOLOGI INFORMASI DAN KREATIVITAS INOVASI TERHADAP KINERJA BISNSIS MELALUI KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA UMKM PANCUR KEC. LINGGA UTARA KAB. LINGGA)

Abstract

This study aims to determine the effect of information technology and innovation creativity partially on competitive advantage, the influence of information technology and innovation creativity simultaneously on competitive advantage, the influence of information technology, innovation creativity and competitive advantage partially on MSME business performance, the influence of information technology, creativity innovation and competitive advantage simultaneously on MSME business performance and the influence of information technology on MSME business performance through competitive advantage, as well as the influence of innovation creativity on MSME business performance through competitive advantage. The population in this study were all SMEs in Pancur. Determination of the sample using the saturated sample method, with the sampling technique used as a whole to get 93 respondents. The data collection method used is a questionnaire/questionnaire. The analytical method used in this research is descriptive test, data quality test, classical assumption test, path analysis and hypothesis testing. The results of the analysis in this study show that information technology and innovation creativity partially have a significant effect on competitive advantage. Information technology and innovation creativity simultaneously have a significant effect on competitive advantage. Information technology and innovation creativity partially have no significant effect on MSME business performance. Competitive advantage partially has a significant effect on MSME business performance. Information technology, innovation creativity and competitive advantage simultaneously have a significant effect on MSME business performance. Based on the results of the research, Micro, Small and Medium Enterprises in Pancur are expected to maintain and continue to strive to develop MSMEs by paying attention to what factors can support MSME business performance.