ANALISIS KUALITAS PELAYANAN, HARGA DAN SUASANA CAFE TERHADAP KEPUASAN KONSUMEN PADA CAFE JEBAT JILID DUA DI DESA GEMURUH KECAMATAN KUNDUR BARAT KABUPATEN KARIMUN

Abstract

Effect This study aims to analyze the effect of research variables aimed at answering the problems that have been formulated. The problem in this study is whether the quality of service, price, and atmosphere have a positive effect on customer satisfaction. The population in this study were visitors to Cafe Jebat Volume Two as many as 100 respondents, this study used a purposive sampling technique. Three variables X service quality, price and atmosphere simultaneously have a significant effect on customer satisfaction. Partially, the price and atmosphere variables have a significant positive effect on customer satisfaction, but the service quality variable has no significant positive effect on customer satisfaction. This study has an Adjusted R2 of 73.5%.