ANALISIS GAYA BAHASA DALAM IKLAN PRODUK KORAN SINDO EDISI JUNI-JULI 2019

  • Melia Ariska Mahasiswa Program Studi Pendidikan Bahasa dan sastra Indonesia FKIP UMRAH
  • Abdul Malik Dosen FKIP UMRAH
  • Ahada Wahyusari Dosen FKIP UMRAH
Keywords: Style advertisement, Sindo newspaper products

Abstract

The background problem of this research is where many types of language styles are used in advertisements, and public interest in advertising, because at this time advertising has been recognized by the community as something that can drive the wheels of the economy and advertising is also a work choice that has bright prospects or is quite promising. In addition, the ad also contains artistic value that we can see from the look or face of the ad, the author’s language style, and the tone contained in the ad. therefore, it is necessary to futher study the analysis of language style in the Sindo 2019 edition of the Sindo newspaper advertisement product.
The object of this research is the Sindo newspaper June-July 2019 edition. While the method used by the researcher is descriptive because the researcher wants to describe the types of language styles contained in the Sindo newspaper product advertisements. While the research techniques that researchers use are qualititative techniques because the data generated in the form of reading ad text. classifying and analyzing ad text.
The results of this study describe the type of language used in the Sindo newspaper, which includes hyperbole and personification. The use of language styles in product advertisements has a persuasive impression on the goods offered. Whit this persuasive impression, it is expected that consumers who read the advertisement will be persuaded and interested in buying the goods offered.

Published
2020-05-25
Section
Pendidikan Bahasa dan Sastra Indonesia