ANALISIS REDUPLIKASI DALAM IKLAN KORAN TANJUNGPINANG POS

Abstract

This study aims to describe the form and meaning of the word repetition (reduplication) contained in the Tanjungpinang Pos newspaper. The object of research is the Tanjungpinang Pos newspaper advertisement. The research method used is descriptive using a qualitative approach. The data collection technique used is to use documentation techniques by recording data. The data analysis technique was carried out using content analysis techniques. Based on the results of the analysis of the data obtained, namely the repetition of all 19 data such as friends, fingers, nails, rules, sidelines, together, things, be careful, get-togethers, events, cells, walls, places, children, parties, everywhere, everyday. The repetition that combines with the process of affixing affixes contains 5 data such as medicines, tubers, fruits, nuts, vegetables, while the repetition of phoneme changes contains 1 data such as side dishes, basic forms that undergo phoneme changes, namely; the basic form that undergoes a process of changing vowels and consonants, in the second element, there is a side dish word which comes from the basic form of side dish and undergoes a process of reduplication of phoneme changes so that the vowel sound /l/ becomes /p/. The meaning contained in the Tanjungpinang Pos newspaper states the meaning of many, states the meaning that "the actions mentioned in the basic form are carried out repeatedly, states the meaning "resembling what is in the basic form, states the meaning of many or various many and all or whole.