FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA USAHA IKM SENTRA KERUPUK DI KABUPATEN BINTAN

Abstract

This study aims to determine the influence of internal and external factors on the performance of the SME Center of Crackers in Bintan Regency through human resources, marketing, operations, finance, buyers, suppliers, technology, and government policies on business performance. The population in this study were all SME business actors in the center of Kerupuk in Bintan Regency. Determination of the sample taken as a whole because it is not greater than 100 people, so that 35 respondents were obtained. The data collection method used was a questionnaire. The analysis method used in this research is descriptive test, correlation test and variable feasibility, factoring process (extraction), rotation process and determining the most dominant factor. The results of the analysis in this study indicate that suppliers have no effect on business performance. Human resources affect business performance, finance affects business performance, production affects business performance, production affects business performance, marketing affects business performance, buyers affect business performance, technology affects business performance, government policies affect business performance . Based on this research, the IKM Center Kerupuk business owner in Bintan Regency is expected to build strong relationships, feedback, and open communication with suppliers in improving business performance.