PENGARUH LOKASI USAHA, HARGA JUAL DAN VOLUME PENJUALAN IKAN TERI TERHAP PENDAPATAN MASYARAKAT DESA LABOH KECAMATAN SENYANG KABUPATEN LINGGA

Abstract

This study aims to determine the effect of business location, selling price and sales volume on the income of the Laboh Village community. The effect of business location, selling price and sales volume simultaneously on revenue. The population in this study were all business premises in the village of Laboh Bahari. The samples were determined using the incidental sampling method with Resco theory to obtain 36 respondents. The data used in this research are primary data obtained from a questionnaire. The analytical method used in this research is descriptive test, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the analysis in this study indicate that simultaneously the variables of business location, selling price and sales volume on income. The variables of business location, selling price and sales volume in this study contributed 42.8% to the interest in the income of the Laboh Village community.