PENGARUH RETURN ON ASSETS, RASIO LIKUIDITAS, DAN RASIO SOLVABILITAS TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2016-2018

Abstract

This study aims to obtain empirical evidence on the effect of asset return, liquidity ratio, and solvency ratio to corporate value with corporate social responsibility as moderating variables. The independent variables used are return on asset, liquidity ratio, and solvency ratio. The dependent variable used is the company value. The moderation variable used is corporate social responsibility. The population in this study is manufacturing companies listed on the Indonesia stock exchange for the period 2016-2018. The sample method used is purposive sampling, with a total of 57 companies as samples. This research analysis method uses several models of linear regression analysis and regression analysis. The results of this study showed that return on assets, liquidity ratio, solvency ratio, and corporate social responsibility affect the value of the company. corporate social responsibility strengthens the relationship between return on assets and corporate value, corporate social responsibility weakens the relationship between liquidity ratio with corporate value and corporate social responsibility weakens the relationship between solvency ratio and company value. The results of the coefficient of determination test showed the results of independent variables, moderation variables, and interactions of the two variables were only able to explain the dependent variable 65.1% while the remaining 34.9% was explained by other variables