PENGARUH PENGETAHUAN KEWIRAUSAHAAN, KREATIVITAS, KARAKTERISTIK, DAN PENGALAMAN USAHA TERHADAP KEBERHASILAN USAHA PADA PELAKU USAHA DI KECAMATAN BUKIT BESTARI KOTA

Abstract

This study aims to determine The influence of Entrepreneurial knowledge, creativity, the characteristics of and experience the effort towards the success of the effort to business actors in the bestari hill district of tanjungpinang city. This study uses a quantitative approach. The population in this study are business actors in the bestari hill district of Tanjungpinang city. The sampling technique in this study is simple random sampling. The sample in this study amounted to 40 businessmen. The data used in this study are primary data obtained through questionnaires. The collected data was tested and analyzed using the SPSS 26 program. The questionnaire was tested for validity and reliability. The result of the multiple linear regression test are Y = -7,261 + 0,427 Entrepreneurial knowledge + 0,532 Creativity + -0,063 Characteristics + 0,263 Business experience. The result of the partial test prove that the Entrepreneurial knowledge, Creativity and Business experience effect on business success. While the Characteristics variabels has no effect on business success. Furthermore, a simultaneous test score of 27,261 proves that Entrepreneurial knowledge, creativity, the characteristics of and experience the effort towards the success of the effort to business actors in the bestari hill district of tanjungpinang city.