PERAN E-COMMERCE, ENTREPRENEURIAL SKILL, STRATEGI DAN LINGKUNGAN BISNIS TERHADAP DAYA SAING USAHA PERIKANAN BUDIDAYA LAUT DI KOTA TANJUNGPINANG

Abstract

This study aims to determine the Role of E-Commerce, Entrepreneurial Skills, Strategy and Business Environment on the Competitiveness of Aquaculture Fisheries in Tanjung Pinang City. This study uses a quantitative approach. The population in this study were all marine aquaculture households in Tanjung Pinang City. The sampling technique in this study is simple random sampling. The sample in this study amounted to 52 people. The data used in this study are primary data obtained through questionnaires. The collected data was tested and analyzed using the SPSS 26 program. The questionnaire was tested for validity and reliability. The results of the multiple linear regression test are Y = 2,292 + -0,034 E-commerce + 0.270 Entrepreneurial Skill + 0.287 Strategy + 0.426 Business Environment. The results of the partial test prove that the entrepreneurial skill, strategy and business environment variables affect competitiveness, while the e-commerce variable has no effect on competitiveness. Furthermore, a simultaneous test score of 64.452 proves that E-Commerce, Entrepreneurial Skills, Strategy and Business Environment simultaneously influence the Competitiveness of Sea Aquaculture Fisheries in Tanjung Pinang City.