ANALISIS STRATEGI PEMASARAN TERHADAP MINAT PEMBELIAN PRODUK PADA UMKM TOAPAYA HIDROPONIK

Abstract

The purpose of this study was to find out how effort were made to introduce hydroponic vagatabels and to find out marketing strategies to attract consumers’ interest in the marketing mix consisting of product,prices, place, promotions used by Toapaya hydroponics. The phenomenon that occurs iis the lack of information on hydroponic and consymers assume that hydroponic vegetables are only for the upper middle class. This research is a qualitative research and has 3 self-service distributors and 2 end consumers as informants. Methods of data collection using interview techniques, observation, and documentation. The information obtained is processed and identified using SWOT and BCG analysis techniques.